Report on Presentation of Product Development Hub at SAARC WE Portal Training, Dated: 3rd January 2020

Pakistan Scientific and Technological Information Center (PASTIC) in collaboration with Islamabad Women Chamber of Commerce and Industry and Product Development Hub organized a 3 day training session on SAARC We Portal, under the project titled “Networking and Capacity Building of Women Entrepreneurs” (NCBWE) from SAARC Countries. There were approximately 130 participants from Islamabad/ Rawalpindi. The training was held at Islamabad Marriot on 29th 30th and 31st of December 2019.
The basic aim of this training was to register the women entrepreneurs at the SAARC We Portal to promote-Women entrepreneurial networks for advancement of their businesses. Co-operation and partnerships for promotion of their products and services and to facilitate women entrepreneurial activities for betterment of their economies.
The training was headed by two main trainers. Mr. Zafar Ullah who gave a detailed talk on Information and Communication Technology. Whereas the other trainer Ms. Naima Ansari hosted over the registration of participants on Saarc We portal and a detailed presentation on Product Development Hub.
The session started with the warm welcome note and introduction of Dr. Saima Huma Tanveer, the Project Director of the Networking & capacity Building of Women Entrepreneurs (SME’s) from SAARC Countries. This project basically deals with the networking and connectivity of all the Women entrepreneurs running up their own businesses across Pakistan. It also provides a platform to which they can get themselves registered to the online portal called Women Entrepreneur Portal, this portal intends to register women entrepreneurs for the database and it will also serve as a linkage to connect with other women entrepreneurs to SAARC region.
Mr Zafar Ullah guided the women entrepreneurs about the importance of Information and Communication Technology that how one’s Businesses can really grow into local or international market by using the technology. Use of technology really helps to extend their abilities and to serve their customers. Business owners or entrepreneurs have the vision to recognize consumer wants and to devise ways to meet them. Nowadays it’s challenging for a business to gain competitive advantage without using technology.

Ms. Naima Ansari continued her session on Registration of businesses on SAARC We portal. She guided all the things step by step letting women entrepreneurs know the details of portal. After demonstrating women entrepreneurs about uploading details on online portal Ms. Naima gave a brief introduction about the Project Product Development Hub headed by Islamabad Women Chamber of Commerce and industry and Trade Development Authority of Pakistan. Ms. Naima gave a brief introduction about the product development hub and facility it had formed regarding the creation, redesigning, manufacturing and innovating the products of the clients according to the international market standards. She also discussed different stages of Market Research and serving women in understanding different trends and designs running in foreign market.
All the women entrepreneurs participating in the session gave a short introduction of their businesses they are dealing in. They added such trainings need to be held every now and then. It leads them to be more confident towards their businesses. Such trainings help them grow their business as well as such gathering leads them to networking.