Report on 5th Islamabad Expo 2k19, Dated: 19th December 2019

Islamabad Women Chamber of Commerce and Industry organized 5th Islamabad Expo 2k19 on 14th and 15th December 2019. After 4 consecutive successful events previously organized IWCCI planned 5th Islamabad Expo. The basic aim of this event was to provide an opportunity to women entrepreneurs to display the products they are skilled in. There were approximately 50 exhibitors who participated from different cities of Pakistan. Islamabad expo had variety of products i.e. Textile, Handicrafts, Jewelry, Marble and some offered the services, the entrepreneurs are dealing in. There were a huge gathering and footfall of the visitors, approximately 10,000 15,000 per day. Most of the people stepped in and appreciated the exhibitors. They also took keen interest in buying their products.
The event begin with the inauguration ceremony done by Mr. Ghazanfar Azzam CEO Mobilink Microfinance Bank. Accompanied by Founder President IWCCI Ms. Samina Fazil, President IWCCI Ms. Farida Rashid and other Executive Members. After the Ribbon cutting ceremony The chief guest Mr Ghazanfar took round of all the stalls displayed by Women Entrepreneurs. He really appreciated the efforts of women entrepreneurs who are so skilled in their field.
There were number of guests who grace the event with their presence.
Ms. Sania Nishtar special assistant to the prime minister on social protection and poverty alleviation, Mr. Ali Nawaz Awan, Special Assistant to Capital Development Authority (CDA) Affairs. Ms. Seemi Ezdi, Senator. Mr. Ejaz ul Haq, Senator. Mr. Chaudhary Nadeem Press PTI Traders Wings Islamabad. Mr. Sheikh Ansar Aziz, Mayor of Islamabad. H.E Ahmed Saleem Maldives ambassador to Pakistan. Mr. Muhamed Masud Khan, Honorary Consulate General. Mr. Rana Shehzad Director General of Trade Development Authority of Pakistan. Mr. Iftikhar Ali Malik, Senior Vice President of SAARC Chamber of Commerce and Industry. Mr. Mirza Iftikhar Baig Senior Vice President, Feredation of Pakistan Chamber of Commerce and industry. Mr. Muhammad Ahmed. President Islamabad Chamber of Commerce and Industry. Mr Malik Sohail, Chief Coordination Officer FPCCI and Mr. Zubair Tufail
All the guests visited the stall held by women entrepreneurs. They valued and encouraged them to participate in such exhibitions and not to miss such opportunities because displaying their products at such platforms will lead them up to new exposure.
As Product Development Hub also displayed its stall. Hub took the opportunity of this platform and display the products they are dealing in. The services which are provided to the women entrepreneurs for redesigning and manufacturing of different products according to the international standards was also informed to women entrepreneurs by Mr. Asim Rasool and Ms. Gul Rukh.
Mr. Rana Shehzad Director General TDAP visited hub’s stall after an individual round to all the stalls of women entrepreneurs dealing in different fields and products. Discussing the details with Ms Naima Ansari, Product Development Manager Mr Rana Shehzad added to work on the products of women entrepreneurs from different cities of Pakistan. He asked to work on products other than textile and focusing on few entrepreneurs. So that we could work in detail of redesigning or innovating their products keeping in view the international standards and introducing their product into international market.

As number of women entrepreneurs are running home based businesses so it is very important for women chamber to provide them the marketing platform where these women can display their product and market them. Also these events serves as a learning opportunity for these women entrepreneurs as they participate and learn that what is the demand of their product in the market, what are other people looking for and under one roof they also get to meet these other people dealing in the similar sector business. The quality and the pricing of the product that their competitor is making can also be served as a great source of learning for these women entrepreneurs.